You are probably no stranger to just how valuable mobile is for business. After all by the end of 2014 there will be more mobile phone devices in the world than people!
Just this year it was found that the time we spend connected to such devices is made up of 14% using mobile browsers, and 86% apps. If you’re among the business owners looking to take advantage of this statistic, and the flurry of other reasons you should use mobile apps, then you are probably summing up the best means to create it.
Long gone is the need for a hardened developer, with a plethora of consumer tools allowing the less code inclined to create their own mobile apps.
Here are 10 tips to choosing an app maker for app success!
- Can you easily integrate your company branding? – If customers are going to regularly use your app and associate it with your business it needs to be branded as such. Does the app builder allow you to change the colors of your app? Or the font?
- Are there options to expand? – Can you easily take your app and expand it further, for example
- How many app-stores can you publish to? – 7 in 10 apps are built for IOS, yet there are still huge numbers of individuals with Android, Windows and other mobile operating systems. You don’t want to create a mobile app and then find later down the line that you can’t publish to another important app store.
- Is there sufficient support/help available? – A mobile app is a serious investment, whether it is created with a free tool or by a professional app company. You want to be sure when creating your own app that there are sufficient means of support should anything go wrong. See if you can use a demo of the tool,
- Is everything you NEED offered? – There are dozens of app builders around but what they offer can vary significantly from one to the next. Be sure that everything you need in your app is fully offered to the standard you would expect. So do you need GPS Check-In? Push notifications or mobile booking?
- Are sufficient analytic offered? – A very important and often overlooked question, if you do not have sufficient means of analyzing your apps success then you cannot understand how to improve it and you will may end up with an app that isn’t really targeted to what your customers want. Examples include: the products that are being bought most through your app, the content that is being viewed the most, the amount of time spent in the app and number of opens each month etc..
- Is the app fully branded to you? – Another important consideration, will the app be fully branded to your business or will it carry any other company logo’s for the right to using the app maker? Is this something that you are adverse to?
- Are the apps created what you expect yours to look like? – To get a true idea of whether the app maker is right for you, take a look at existing apps that have been created. Are they what you expect yours to look like? If not then consider looking elsewhere..
- In app marketing? – Are there options to automatically feed from content your blog to your app? To collect email addresses through contact-forms, or social media integration.
- App management (Back-end) – Apps don’t exactly manage themselves.. ensure that the app make you choose has a sophisticated back-end to allow you to make edits and improvements as and when you need.